Community Building in Web 3.0
girlwithredhat
“Markets often persuade us that we don’t have enough. Communities remind us that we do.”
In the web 3.0 space, there is lots of talk about community, the role we play in it, and where community building is headed. Though this rhetoric helps to emphasize community, it’s what we should’ve been doing all along.
Why Community
There is a loneliness pandemic in America, surrounding nations, and other areas in the world. It has been exasperated by the current global pandemic and we need each other more than ever. So what can we collectively do that will encourage a sense of belonging and trust? Saying the answer is a community is quite easy; what’s difficult is recognizing why isolation continues to rise with advancements in technology.
From Twitter to Discord, the word of the year is community. Cryptocurrency, NFTs, and DAO communities know that they can’t survive or create impact without collective effort, community push, and enthusiasm. Creating that excitement around your project is hard, maintaining is met with greater difficulty.
Building Community
There isn’t just one way of building a community, in fact the tools used to create community might not matter. For example, the CryptoPunks is notorious for various reasons but their community building is an example of the angle that many NFT creators try to emulate. Through measuring engagement, projects can gauge what their next move is.
The most fascinating part of community building right now is that NFTs aren’t widely understood by the masses let alone embedded yet. This means that the dynamic and essence of community building in the web 3.0 space is ever-changing. This is where builders come in. By being authentic, welcoming, and creating quality experiences, your community will respond to that more than anything else.
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