The best leaders are good people with great storytelling.

What happens when a person is a great storyteller but not necessarily a good person? My current hypothesis is that a leader lacking the qualities and characteristics considered “good” can still be successful, but the impact is then at issue here.

In this context, long-term impact (which is different for everyone) relates beyond monetary success. The effect and influence one leaves behind on others - kindness and generosity being a few - is a measurement of impact.

Storytelling is a tool a leader can utilize to meet their objective and prepare and execute on the broader impact. The effects of this impact might take a lifetime - which is why character and impact are tied.

A good portion of our attention to leadership should go to storytelling and how we can communicate across audiences. I frequently ask people what a great leader is, and I rarely ever hear storytelling mentioned.

I will be writing more on this as I understand it better.

Thanks for reading, for more join my free Unlearning Newsletter:)